Many of the websites I’ve made in the past have been geared specifically for a local area. In making a site for a landscaper (for instance) you want that website to be seen in Google, Yahoo, and MSN for that local area to make that business get the new clients it was hoping to receive.
I know that sounds obvious, but many web designer and developers drop the ball in this area.
Since my business as a web designer, consultant, and developer is also at least partly based on my geographic location, I thought I’d explain how to make your site Dominate the local listings for your business. If you don’t understand exactly what I’m about to explain…. it’s OK. And, if you have a business that could use some help with dominating the local listings, then I’d be happy to work this same magic for you.
Anyways, without further ado, this is How To Dominate Your Field in Google for any Given City:
What I did since I am based in Columbus, Ohio is to find all of the suburbs that my potential clients may be typing in to find a Web Designer. For instance, although Columbus is the most likely candidate for their web query, they may also get a bit hyper-local and search for something like “Dublin Ohio Web design firm“.
So what we have to do is find all of the suburbs that people may be searching for and make a page for each one. The best place to find them in my opinion is Wikipedia. For Columbus, you scroll to the bottom of the Columbus, Ohio page and it looks like this:
So what I did was just copy and paste the whole list of suburbs and made a page for each one that I wanted to optimize for, which ended up being like 10-15.
You can see some links to the pages here. This is just a screenshot of my sitemap.
Now the difficult part of this process is making each and every page a bit different so that the search engines don’t think they are duplicate content (if they believe the pages are duplicate content, they aren’t going to send people your way). And, since the pages AREN’T duplicate content, and we really ARE providing users value, then making sure the Google realizes this is primary to our purposes.
What I do to make sure google realizes that these are all different pages is:
1. Write a unique title for each page
2. Write a unique meta-description for each page
3. Give each page a good url with the cities name in it
4. Write unique meta-keywords for each page
And, to boot, I always have my meta-description show up as the description of the page on Google, so if someone was looking for a German Village Web Designer, they would come see this with a nice little description beneath the link too.
And the last trick to all of this is to get Google to index these pages for you without having to use the links on your sitemap. So, you need to give links to these pages from a more high-profile part of your site. For my purposes, I’m going to link to those pages from here:
- Bexley, Ohio Website Design and Web Development
- Delaware, Ohio Website Design, Development, and Consulting
- Dublin Ohio Web Design and Internet Marketing Consultant
- Gahanna Ohio Web Design, Development, and Consultations
- Grandview Heights Ohio Web Design and Consultations
- Grove City Ohio Web Design, Development, and Internet Marketing Consultations
- Hilliard Ohio Web Designer, Developer, and SEO Consultant
- Lewis Center, Ohio Web Design and Development
- New Albany Ohio Web Design, Development, and SEO Consultant
- Pickerington, Ohio Web Design, Development, & SEO Consulting
- Powell Ohio Web Design, Development & Consulting
- Reynoldsburg, Ohio Web Design & Consulting
- Upper Arlington Web Design, Development and Consulting
- Westerville Ohio Web Design, Consultations & SEO Services
- Worthington Ohio Web Design, Marketing Consultations & SEO Services
Now once you do all of this, you get about 10-15 more pages indexed in your site and the value of each of your site-wide links do up because your site has gotten bigger, fatter, and more powerful. All and all, it’s a grand reason to make your site optimized for your local area.
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