April 2010

In Defense of SEO

April 24, 2010

I’ve been listening to a lot of oxford-style debate thanks to NPR’s new and awesome show, Intelligence Squared. After hours of listening to thoughtful and well-spoken people debate the merits (and problems associated with) teachers’ unions, paying for sex, atheism, etc., it’s hard not to think about subject close to my heart with the same [...]

Read the full article →

The Golden Rule of Marketing is quite simple: Test Everything

April 5, 2010

Thanks a lot to Jonathan Boettcher who was kind enough to write this guest post.  Jonathan has an awesome blog and a really interesting take on marketing online.  Enjoy his guest post below and make sure to check his site out! Lately I’ve been doing a lot of testing with landing pages, and some interesting [...]

Read the full article →