Premise:
There are plenty of times when you’d want to tell somehow how they can improve the Search Engine rankings of their site quickly. I’ve found that with most lay-people, you have about one minute before their eyes gloss over.
So below is my attempt at giving someone the best tips for SEO that can be read in about a minute. Of course it isn’t all-encompassing, nor is it meant to be. But hell, it’s short.
The One-Minute SEO Plan:
SEO means ‘search engine optimization’. The goal is to get more targetted traffic to your website specifically through Search Engines.
There are two parts to SEO. These are 1) What is happening ON your site that the search engines can scan and see and that helps them determine what your website is about and 2) What and who are linking to your site on other parts of the internet. The Search Engines look the number of links to your site as a gauge of how popular your site is. Search Engines tend to like sites with many links from other popular websites.
Improving #1: Your On-Site Factors
Write interesting content you believe people would like to share and link to. Try to use the same words when you are writing that other people would use when they are searching for your article. If you aren’t sure what words other people use to search, you can us keyword research tools to help narrow it down.
Your page titles are especially important, so make sure the titles have a lot of the words that other people would use to search for a page like the one you are writing.
Add interesting and new content often. Make content that humans will like, and the search engines should follow.
Improving #2: Other Sites Linking to You
You want lots of sites to link to your site.
Think about organizations, clubs, or websites that may benefit from linking to you and then email them asking for a link. If you are part of a forum, you’ll want to add a link to your site in your signature. If you run multiple websites, you may want to link from each website to each of the other websites. If you have friends with websites, ask them to link to your website or you can trade links with each other.
There are many ways to get links to your site that you can come across online. So keep your eyes open and try to get lots of links.
Remember this with both on-page and off-page factors: Making a great website that people like is the best starting point for a site that does well in the search engines. So never sacrafice the user’s experience in favor of something for the search engines.
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