“The role of a homepage is unique to a website. It is not so much a landing page, as it is a channel. And the primary purpose of a homepage is not to get people to it, but rather, through it.”
A quote from this awesome webinar on improving your homepage.
Another gem of wisdom…
“You do not optimize homepages and landing pages, you optimize thought sequences. And this page has no though sequence. It’s like being shot at.”
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