Google released a breakdown of thirty changes to their search algorithm on January 5th. If you didn’t make it to the bottom of the list, you missed something special:
Faster mobile browsing. [launch codename “old possum”, project codename “Skip Redirect”] Many websites redirect smartphone users to another page that is optimized for smartphone browsers. This change uses the final smartphone destination url in our mobile search results, so you can bypass all the redirects and load the target page faster.
In other words, if Google sees you are searching from a mobile device, they’ll send you directly to the mobile version (if there is one) of a website first. This is huge news if you really think about the logistics behind this change. This change means…
- Google is taking note of websites with mobile versions of their website.
- Google acknowledges that mobile users prefer a mobile version of a website. (How long will it be before websites with a mobile version will get a boost in rankings for mobile users?)
- Google sees a future in mobile and is preparing for it already.
Want More out of WordPress?
I can show you how to get more traffic, make WordPress do amazing things, and how to make more money with your website by converting your visitors into customers. Click the button to the right to get a free estimate.