search-engine-optimization

How to Add Your Face Next to Your Blog in Google

February 12, 2012

Have you noticed lately that sometimes the author’s face will show next to a blog post?  This post will show you how you can have your own lovely face show next to your website or blog! We’ve talked about the importance of Click-Thru Rate in the SERPS and Rich Snippets in SEO before, but this is the [...]

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Javascript Conditional Code for Conversion Tracking in Google Adwords

January 16, 2012

I was working with a Squarespace site recently and needed to put some tracking code on the success page after a contact form. I’m not as familiar with SquareSpace as WordPress and had to write some javascript code to run on a contact form tracking page.  Since no PHP was available to write, Eric and [...]

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WordPress Comment Spam: How to get less comment spam on your WP Blog

January 15, 2012

Without the proper protection, comment spam is an absolute nightmare in WordPress.  Fortunately, the proper protections are very easy to come by. As a primer, comment spam is any comment left on your blog that adds nothing to the conversation and was likely mass posted.  These comments sometimes look like: Great post!  This makes me [...]

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SEO Tip: How To Recover From Panda

September 30, 2011

There is a lot of of advice about recovering from Panda, but I felt like this advice from Mike Gordon, the Toronto SEO Guy, was the most elegant:

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Video- How to go from Keyword Research to More Traffic in 17 Minutes

June 23, 2011
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Much ado about nothing: Google targets content farms in a recent algorithm change

March 3, 2011

I’d like to contribute my personal two cents to the hot topic of the last week: Google’s Content Farm Algorithm Change. The Background: Google makes algorithm changes a few times per week. Usually their effects are pretty small, but this latest change was relatively big. Google makes a big show of it and lots of [...]

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“Like Whistling Past The Grave” or Using System Thinking instead of Blame

September 22, 2010

A wonderful article in Slate by the Astronaut-Turned-Patient Safety Expert talks about the importance of improving your system (or in my mind your website) instead of blaming isolated incidents. “When I got into healthcare, I felt like I’d stepped into an entirely different world. It was all about, “Let’s figure out who screwed up and [...]

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The One-Minute SEO Plan

September 1, 2010

Premise: There are plenty of times when you’d want to tell somehow how they can improve the Search Engine rankings of their site quickly. I’ve found that with most lay-people, you have about one minute before their eyes gloss over. So below is my attempt at giving someone the best tips for SEO that can [...]

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7 Things I Learned from Attending the Affiliate Summit East Conference.

August 18, 2010

Affiliate Summit East is a conference for affiliate marketing. It took place in New York City over the last few days. My two business partners and I took some days off from our day jobs and headed to the conference to strike some deals and learn some tricks that we hoped would improve our business [...]

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How to Customize Your WordPress Installation Package

July 2, 2010

For the 3rd answer in my 30 Days of WordPress extravaganza, we are taking a look at Robert’s question about customizing your WordPress installation package at the time of installation. Robert Asks How can I customize the blogs created by WordPress 3.0 so that when they install they have the theme, plugins and settings all [...]

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How to Speed Up Your WordPress Site

July 1, 2010

Wondering how to speed up your WordPress-powered website?  As part of our 30 Days of WordPress fiesta, we are taking a look at Somone’s question about how to speed up her site. From Somone: Once a self-hosted WordPress site gets a decent amount of traffic, the use of plugins and other scripts that run to [...]

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What You Can Do Right Now to Make Your Website Kick Butt

June 25, 2010

I’ve been making and improving websites for people for almost five years now.  And I’m always looking patterns that make webmasters successful over time.  Finally, I think I’ve found one such pattern. The Web is a Marketplace Before we dive into the pattern that makes a website successful, let’s play a little game:  Let’s think [...]

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The Golden Rule of Marketing is quite simple: Test Everything

April 5, 2010

Thanks a lot to Jonathan Boettcher who was kind enough to write this guest post.  Jonathan has an awesome blog and a really interesting take on marketing online.  Enjoy his guest post below and make sure to check his site out! Lately I’ve been doing a lot of testing with landing pages, and some interesting [...]

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How to Redirect 404′s to your Home Page in WordPress

March 24, 2010

You’d be amazed how many 404 errors even the best websites have.  Short of having an amazing 404 page, the best quick fix is to redirect your 404 errors to your home page. (And before the technical folks jump in and say all the reasons why a it’s a bad idea to redirect 404 errors [...]

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Scribe SEO Freebies: Get 2 Free eBooks with Purchase (Just Released)

February 16, 2010

SEO for WordPress will never be the same with Brian Clark’s new ScribeSEO plugin. This plugin has just launched, so if you haven’t heard of it you really have to check it out now. The brains behind Thesis Theme and Copyblogger is the founder of this new plugin, so you know it’s going to be [...]

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The Lazy Bloggers Guide To: Knowing If Your Site Gets Hacked

February 14, 2010

Learn how to use Google Alerts to monitor your website for hidden hacks.  This 5 minute video could save you weeks of agony. Have you heard the news about link injections in websites, especially WordPress, lately?  If not, let me tell you a bit about it. There is a very common worm going around the [...]

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New & Improved: WordPress Landing Page Theme

February 13, 2010

The hardest part of making code for WordPress is that the code is always changing.  It can be hard to keep your plugins current with WordPress because code you wrote one day will change next month when the new version of WP comes out. This is also true of The Thesis Theme because the folks [...]

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Got an Ugly WooRank? So does Google, Ebay, and Facebook.

January 25, 2010

Maybe I’m just used to Website Grader always giving me a great score, but I was bummed when I ran my website through WooRank today to get a measly 56.7 WooRank.  Even though I have no idea what constitutes a WooRank or even how good 56.7 is (is there some kind of bell curve?) well… [...]

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Why (and how) to Stop Google from Caching Your Pages

January 23, 2010

Did you know… People can see pages on your site that were up months ago without you knowing? When you delete a page from your site, it can still be seen for months? People can look through your site without showing up in your analytics? This is all possible through the magic of Google’s caching [...]

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Scribe SEO Freebies: Get 2 Free eBooks with Purchase (Just Released)

January 6, 2010

SEO for WordPress will never be the same with Brian Clark’s new ScribeSEO plugin. This plugin has just launched, so if you haven’t heard of it you really have to check it out now. The brains behind Thesis Theme and Copyblogger is the founder of this new plugin, so you know it’s going to be [...]

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