user testing

Javascript Conditional Code for Conversion Tracking in Google Adwords

January 16, 2012

I was working with a Squarespace site recently and needed to put some tracking code on the success page after a contact form. I’m not as familiar with SquareSpace as WordPress and had to write some javascript code to run on a contact form tracking page.  Since no PHP was available to write, Eric and [...]

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“Like Whistling Past The Grave” or Using System Thinking instead of Blame

September 22, 2010

A wonderful article in Slate by the Astronaut-Turned-Patient Safety Expert talks about the importance of improving your system (or in my mind your website) instead of blaming isolated incidents. “When I got into healthcare, I felt like I’d stepped into an entirely different world. It was all about, “Let’s figure out who screwed up and [...]

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5 Surprising Lessons Learned by User Testing

August 30, 2010

‘It’s not what you say, it’s what people hear.’ -Frank Luntz Last week they were running a deal at AppSumo that made the cost of user testing low enough that it would be silly not to try it.  So I decided to give it a go and I learned a lot about how people use [...]

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