The Law Offices of Virginia Cornwell is an amazing Columbus, Ohio Family Law and Columbus Ohio Divorce Lawyer. They have developed some very comprehensive pages on their site that layout all of the different visitation schedules for each of the different counties in Ohio. (This was not an easy task, let me tell you). (more…)

I was looking for something thorough and yet concise for a client, and came across this ebook.  

It’s a good overview of Wordpress in general, but has taken into account some of the recent changes for Version 2.5.If you are anything like me, you’ll enjoy being able to print this out and have it next to your desk.  

You can download the pdf here: What’s New in Wordpress 2.5 

NOTE:  If you are into free ebooks, you can grab my Wordpress Search Engine Optimization Blueprint too.  Click here for that.  (more…)

But, if you come by this blog much, then you likely noticed that a redesign silently took place.

It was time: I’d heard the last design was everything from “offensive”, “childish”, and downright terrible. The sad thing is- I agreed.

So I finally made time to redo everything. Inspiration awards go out to Dive Into Mark, colourlovers, and the entire redesign was powered by Gala Apples and Chipotle.

Until today, I wasn’t sure if the design was doing-it-for-me. That was, until about 30 minutes ago. (more…)

So if you’re on LinkedIn, why don’t we connect?

You can check out my new page: Bradley Spencer on LinkedIn and make a connection!

Feel free to leave your own linkedin profile address in the comments for others to check out too.

What an exciting month this has been.

Thanks to everybody out there who helped!

We all know that Google uses the Click Thru Rate (CTR) in their paid listings. Heck, you can even see the CTR of each of your own running ads in the Google Adwords dashboard.

So with that same technology, is it sensible to think they use the same technology to improve the relevancy of their organic results too?

Case + Point:

Google has a limited amount of factors that they can distill from their own personal analytics. With that set of data, they have to try and extract the most meaning possible.

If Google serves the same 10 results for “Wordpress Consulting” over and over then hypothetically each result should get 10% of the clicks. (more…)

Check out my newly revised Wordpress Consulting page.

Thanks again Toni!

But strangely, my Search Engine Optimization business has really taken off lately. So I started asking myself “why?“.

It seems SEO is different from regular advertising in many ways. Good SEO just works in a down economy where other types of direct advertising fail. Let’s take a look at..

5.5 reasons why SEO is the choice a lot of business owners invest in while pulling back the reins on traditional advertising.

1. Track your EXACT Return on Investment (ROI)

Traditional advertising is a “throw it against the wall and see what sticks”. I don’t know about you, but that isn’t the way I want to spend my advertising dollars when every penny counts.

Search Engine Optimization is different. With SEO, you can literally track almost every aspect of how you were found, the keywords that were used, and even if they eventually purchased something from you. With that knowledge, you can continually improve your strategy to jive with the market. Try doing that with traditional advertising.

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1. Single Mom Seeking is a blog and book by Rachel Sarah.  I’ve been working with her over the last couple weeks to redesign her blog and make it more of a magazine-style theme.  The official launch is going to be this weekend, so look for a link and some updates as this weekend rolls around.  (PS.  Rachel’s blog is awesome, you should really check it out…)
2. A huge thank you goes out to my buddy Lawrence LaFerla over at Japanese Translation who featured a guest post by yours truly about SEO for Wordpress.  You can see the article here.  Lawrence is a fellow yogi and musician and an all-around great guy.  If you ever need translation services, he is the man for the job.

That’s it for now, but there will be more on the way… so stay tuned and remember that I’m never more than an email away….

The panel’s purpose?  Determine what Universal Search means to Search Engine Optimization and how to optimize for Universal Search.

If you are interested, leave your info in the comments section and we’ll get started in the next couple of weeks.

Thanks in advance to everyone who wants to take part!

The ebook has sold well and I’m very proud of the positive response from the readers of the Wordpress SEO Blueprint.

As my skills and focus have developed and changed, I realized that to up the ante in the Search Engine Optimization world, it’s important to let your secrets go eventually. That’s why this ebook is now available to everybody for free. (more…)

This question has been on my mind a lot. Some of my pages are starting to operate more as landing pages (gasp!) then as blog pages. This might be true for some pages of your blog also. So my thought was to take some of the more frequented pages that I’d like people to read without the typical “Internet ADD” and move them to a more simple design that is comfortable to read and easier for deeper reading- not just scanning.

Here is my current design with green lines through the sections that might just steal people’s attention away from the content they came to see: (more…)

Are you about to launch your business, but need some grassroots online marketing to help it take off?

Do you have a brick-and-morter business and need someone to handle everything online?

There are so many great ideas out there just waiting to get the audience they deserve. If you find yourself or your new business searching for that audience then you know the challenges that we all face online. It can be difficult to get noticed, get links, and get in the search engines. Of course, you could pay someone thousands and thousand of dollars to get you the customers you need, but you either don’t have the money or can’t allocate it on that.

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Search Engines are getting better everyday and giving better results. Slowly, Google and the gang are getting better at knowing if your site is authoritative, unique, and worthwhile to their searchers. We don’t know how they determine it, or quantify it, and we likely never will. But they know, and they are getting better at filtering the good and bad with each and every algorithm tweak.

Everything in SEO falls into two camps: On-Page SEO factors, and Off-Page SEO factors.

-On Page SEO Factors Include: Links around your own site, title tags, meta tags,your written content, etc. and optimizing all of this to give a clear picture to the Search Engines about your subject matter.

-Off Page SEO Factors Include: All the links to your site and their anchor text, all the buzz about your site, people remembering your site or message, viral linking, linkbait, and everything else that the creative marketers think up to get links and headspace.

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Not only is the night air starting to feel a bit more spring-ish, but I noticed that there was a certain Buzz about downtown Columbus. And, oh yeah, there were lots of very big and strong people strolling around with huge bags.

It turns out that it’s the Arnold Classic time again. And it might be the perfect storm of events for Columbus with an Arnold Classic, First Friday, and Cage Fighting match all in one night. Geez.

The only thing that would make this more nuts is a Michigan vs. Ohio state game. Thank God for the off-season.

-Brad

One way to fix that was to make it easy to get in contact with me without a bunch of hassle. A great widget came up in my search. It is called txtdrop. You can see an example of it running in my sidebar.
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But, of course, Clients always come before playing with this site, so it might be a shade longer before you see the new design in all of its full glory!

Hope everyone is having a great Sunday. Remember, spring is less is than a month away if you live in the Northern Hemisphere.

-Brad

Stopping into Cafe Apropo in Victorian Village was the turning point for me. It helped me decide to come back to Columbus… even if it did take a year.

And it’s funny. When I was here 1 1/2 years ago, I imagined myself doing web design and seo… living “downtown” (at that time, I didn’t even know enough about Columbus to distinguish Vic. Village from the Short North, Italian Village, or Grandview… it was all “downtown”… lol) and working at a bar to meet people. My daydream also included biking around town and catching up with old friends. (more…)