Posts tagged as:

analytics

Google Analytics is Killing Your Website

Why using Google Analytics is making your site a sitting duck for your competitors & erasing your chances of growth.

A lot of bloggers and website owner use Google Analytics. It is free, has the Google Rubber Stamp of Approval, and looks pretty cool. So what could be so wrong with it?

Google Analytics is killing your site because it isn’t actually analytics. Or it isn’t used the way Analytics should be used.

Let’s step back a moment and ask a zen question… “What is the point of Analytics?”

A lot of people would answer that question this way… “Analytics tells you how many hits you get, where they come from, and what is popular on your site at any time. It also makes me very happy to see the line go up over time!”

Now that is all fine and good and important to know. Hell, I LOVE checking my analytics and seeing that “+26%” of whatever. It makes my day! But what is the real point of analytics? Isn’t there something more to it than just feeling good when you get lots of hits or feeling bad when you don’t? [click to continue…]

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Does Google Use Click-Thru Rate (CTR) in their Organic Listings too?

Update: I’d like to thank all of the Sphinners out there who helped put this article on the front page.  A special thanks goes out to these two who helped get this article there.  Thanks!

We all know that Google uses the Click Thru Rate (CTR) in their paid listings. Heck, you can even see the CTR of each of your own running ads in the Google Adwords dashboard.

So with that same technology, is it sensible to think they use the same technology to improve the relevancy of their organic results too?

Case + Point:

Google has a limited amount of factors that they can distill from their own personal analytics. With that set of data, they have to try and extract the most meaning possible.

If Google serves the same 10 results for “Wordpress Consulting” over and over then hypothetically each result should get 10% of the clicks. [click to continue…]

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