google analytics

Why using Google Analytics is making your site a sitting duck for your competitors & erasing your chances of growth.

A lot of bloggers and website owner use Google Analytics. It is free, has the Google Rubber Stamp of Approval, and looks pretty cool. So what could be so wrong with it?

Google Analytics is killing your site because it isn’t actually analytics. Or it isn’t used the way Analytics should be used.

Let’s step back a moment and ask a zen question… “What is the point of Analytics?”

A lot of people would answer that question this way… “Analytics tells you how many hits you get, where they come from, and what is popular on your site at any time. It also makes me very happy to see the line go up over time!”

Now that is all fine and good and important to know. Hell, I LOVE checking my analytics and seeing that “+26%” of whatever. It makes my day! But what is the real point of analytics? Isn’t there something more to it than just feeling good when you get lots of hits or feeling bad when you don’t? [click to continue…]

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