searchenginewatch

There is a pretty prevalent problem in Search Engine Optimization that deserves some serious attention.  And it’s causing us all to think that our own sites are ranking a LOT higher then they actually are.

It’s called Google Personalized Search.  Here’s a bit about it:

Google has released a new version of Google Personalized Search, this time in a format intended to constantly monitor what people select from search results and shape future queries based on their choices.

The new service is linked to the My Search History feature that Google unveiled last April (see our Google My Search History Personalizes the Web for more on the feature). Google Personalized Search uses My Search History data to refine your results based on your searching habits.

-From SearchEngineWatch

There is nothing wrong with Google Personalized Search by itself.  The problem arises when we check out rankings for different keywords.

I’ll show you an example of what can happen…

[click to continue…]

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