adsense, analytics, blog, blogging, columbus ohio seo, consulting, domain-name, free-goodies, free_traffic, Google, google_adwords, How to Find the Right Traffic, internet-marketing, internet_marketing_consultant, relevancy, sem, seo, SEO Tip, seo-consultant, web-development, wordpress, wordpress consulting, wordpress-seo
In Columbus Ohio, Google, SEO Tip, columbus internet marketing consultant, columbus ohio seo, columbus ohio webdesign, consulting, design, linkbaiting, marketing, seo, theory-ism, traffic, wordpress consulting on June 8, 2008 at 1:18 pm
Update: I’d like to thank all of the Sphinners out there who helped put this article on the front page. A special thanks goes out to these two who helped get this article there. Thanks!
We all know that Google uses the Click Thru Rate (CTR) in their paid listings. Heck, you can even see the CTR of each of your own running ads in the Google Adwords dashboard.
So with that same technology, is it sensible to think they use the same technology to improve the relevancy of their organic results too?
Case + Point:
Google has a limited amount of factors that they can distill from their own personal analytics. With that set of data, they have to try and extract the most meaning possible.
If Google serves the same 10 results for “Wordpress Consulting” over and over then hypothetically each result should get 10% of the clicks. Read the rest of this entry »
columbus seo, search-engine-optimization, sem, seo, SEO Tip, smo
In Columbus Ohio, How to Find the Right Traffic, SEO Tip, columbus internet marketing consultant, columbus ohio seo, columbus ohio webdesign, german village consulting, german village internet marketing, german village web design, linkbaiting, marketing, seo, traffic, victorian village ohio, victorian village seo, victorian village web design, web design, wordpress consulting on March 1, 2008 at 3:24 pm
There are literally thousands of SEO blogs, a handful of SEO books, and almost a lifetime of SEO tidbits that might make your site preform better in the Search Engines. In this post, I’d like to distill everything you’ll ever hear about Search Engine Optimization. I’m going to pare it down to an easy-to-understand picture so you can easily cut through the fog of Search Engine Optimization. Whether you are looking to hire a stellar SEO, want to do some SEO yourself, or just want to get an idea of how Search Engines interpret their results, this should help in your endeavor.
Search Engines are getting better everyday and giving better results. Slowly, Google and the gang are getting better at knowing if your site is authoritative, unique, and worthwhile to their searchers. We don’t know how they determine it, or quantify it, and we likely never will. But they know, and they are getting better at filtering the good and bad with each and every algorithm tweak.
Everything in SEO falls into two camps: On-Page SEO factors, and Off-Page SEO factors.
-On Page SEO Factors Include: Links around your own site, title tags, meta tags,your written content, etc. and optimizing all of this to give a clear picture to the Search Engines about your subject matter.
-Off Page SEO Factors Include: All the links to your site and their anchor text, all the buzz about your site, people remembering your site or message, viral linking, linkbait, and everything else that the creative marketers think up to get links and headspace.
Read the rest of this entry »
columbus internet marketing consultant, Columbus Ohio, columbus ohio seo, columbus ohio webdesign, german village consulting, german village internet marketing, german village web design, How to Find the Right Traffic, investment_websites, linkbaiting, marketing, ohio, prospects, rant, search_engine_optimization, seo, SEO Tip, targeted_traffic, traffic, utica webdesign, web design, web_design
In Columbus Ohio, How to Find the Right Traffic, SEO Tip, columbus internet marketing consultant, columbus ohio seo, columbus ohio webdesign, german village consulting, german village internet marketing, german village web design, linkbaiting, marketing, seo, traffic, utica webdesign, web design on January 9, 2008 at 4:29 pm
This is a follow-up to my last post that was a rant on all of those “Get More Traffic Today!” advertisements you see out there. (You can see that post here: Get Less Traffic Now!).
What I’m going to explain is that what you really want is more targeted traffic. Now, sometimes when you work toward more targeted traffic, you get discouraged because you are getting less traffic. You start to think that you are doing something wrong, and then all of the sudden you realize that your bottom line just tripled.
We all get caught up in the traffic fever at one time or another. We post a comment on a comment board and get 200 hits that day and think: “If I could just do that everyday, I’d be rich!”. Well, the problem is that not all traffic is created equal. Getting 200 targeted prospects from a mention in an industry magazine is totally different than getting 200 browsers coming by your site because they liked your comment on how great Quantum Leap was as a show. But when your analytics software tells you that you got 400 hits that day, all because of a comment, you can forget simple principles like that.
One of my most profitable investment websites is Fulltimer Blog. This site is for people who live Fulltime in an RV and travel around. This is a very small group of people, and the site has little pizzazz. It consistently brings in money, every month, despite what I do. The traffic to this site is a trickle… usually only 10-15 people a day. When I first started working with this site, I tried a bunch of methods to get traffic to the site… sometimes bringing in 100 people a day, sometimes 20, sometimes 300. But, over time, I realized the the same number of products sold either way. The same 2 or 3 people that came to the site were interested in buying an ebook or membership. They were the right traffic I was after. Everybody else was just wasting their time, because they weren’t interested in what the website sold, so I stopped working to get those hits.
I remembered that it was my bottom line that I wanted to see improve, not nessesarily the number of hits on my site or the number of subscribers to my email.
In the next post, I’ll explain how to start finding your right traffic by doing keyword research. Keyword research is just going through the Google database to find out what your searchers type in to find what you offer. There is usually a pretty big disconnect between the words you use to describe what you have, and the words your clients use to ask for what you have. Bridging that gap is what Keyword Research is all about.
And remember that if this interests you, you can always contact me for Internet Marketing, Search Engine Optimization, and a myriad of other Web services. If you live in or around Columbus, Ohio, we can sit down for a face-to-face. How many people can offer that?
-Brad
