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There are literally thousands of SEO blogs, a handful of SEO books, and almost a lifetime of SEO tidbits that might make your site preform better in the Search Engines. In this post, I’d like to distill everything you’ll ever hear about Search Engine Optimization. I’m going to pare it down to an easy-to-understand picture so you can easily cut through the fog of Search Engine Optimization. Whether you are looking to hire a stellar SEO, want to do some SEO yourself, or just want to get an idea of how Search Engines interpret their results, this should help in your endeavor.

Search Engines are getting better everyday and giving better results. Slowly, Google and the gang are getting better at knowing if your site is authoritative, unique, and worthwhile to their searchers. We don’t know how they determine it, or quantify it, and we likely never will. But they know, and they are getting better at filtering the good and bad with each and every algorithm tweak.

Everything in SEO falls into two camps: On-Page SEO factors, and Off-Page SEO factors.

-On Page SEO Factors Include: Links around your own site, title tags, meta tags,your written content, etc. and optimizing all of this to give a clear picture to the Search Engines about your subject matter.

-Off Page SEO Factors Include: All the links to your site and their anchor text, all the buzz about your site, people remembering your site or message, viral linking, linkbait, and everything else that the creative marketers think up to get links and headspace.

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