usability

I got to thinking today after reading Rand’s post about how Linkbuilding has changed over the years. It got me thinking about my own blog, and how all the changes in SEO factors over the years have kept coming and going and my own strategy on this blog hasn’t changed much.

{As a caveat- any designer or developer will tell you that their own site always comes last.}

Which reminds me of a question I asked my parent’s when I was young: “Mom & Dad: If doctors are so smart, why don’t they live forever?” I’m not sure I got the answer then but when I look at the websites I’ve built for fun over the years, I know intuitively how knowing something doesn’t mean you put it into practice.

So now that I’ve tossed out that little disclaimer hoping not to scare you off from my professional services (in stark contrast to how I serve myself) I’ll dive right in to the meat & taters.

A few years ago it was really easy to rank for some keywords just by making a whole bunch of tags (by tags I mean both tags and categories. Without diving into philosophical argument, they are essentially the same in Wordpress, hence WP’s built in tool to combine them).

So if I wanted to rank for “Doggie Rain Coat”, “Doggie Rain Gear”, and “Doggie Poncho” you could write one post that mentioned all three (and had the appropriate other SEO factors built in) and then simply “tag” that post with three new tags… “Doggie Rain Coat”, “Doggie Rain Gear”, and “Doggie Poncho”.

On an atomic level, tagging a post with a term would create a page on your blog that was decently well optimized for that term. I’m going to try not too esoteric here, so let’s show an example. [click to continue…]

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